A strategic orientation for e-commerce investments: A customer equity approach
نویسندگان
چکیده
منابع مشابه
Strategic Preparedness: A Critical Requirement to Maximize E-commerce Investments
With all the hype surrounding e-commerce, a growing number of 'brick-and-mortar' companies are rushing to capitalize on the forecasted $7.29 trillion business-to-business (B2B) Internet market. However, in their haste to reap this benet, many companies have skipped forming an e-commerce strategy in favour of rst building their Web site. Evidence of this surfaced in two studies. The Cutter Conso...
متن کاملMeasuring Customer Acquisition Value: A Comprehensive Approach to Customer Equity
In information technology era, databases are known asone of the most valuable resources for organizations, especially usedin database marketing. Customer Equity is a key concept in DatabaseMarketing which integrates customer acquisition, retention and development.From the perspective of customer equity, customers are theprimary source of both current and future cash-flows. Customer equitymodels...
متن کاملCustomer Orientation Based Multi-Agent Negotiation for B2C e-Commerce
The Multi Agent System (MAS) model has been extensively used in different e-commerce tasks. Customer orientation is a crucial component of organizational culture and attention to information about customers’ needs should be considered a firm’s most basic value. In this paper, the authors evaluate a seller agent’s various cognitive parameters, such as capability, trust, and desire. The authors a...
متن کاملa conceptual framework for customer loyaity in e- commerce
with the rapid growth of e-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. this paper integrates previous research in the field of brand loyalty to present a conceptual framework of “e-loyalty” and its underlying drivers. implications for e-marketing...
متن کاملDoes Being Reputable Drive Customer Equity? Evidence from E-Commerce
Reputation stems from overall assessments of an e-business’ standing, according to various stakeholders, and it affects key customer outcomes. Despite burgeoning literature on the correlates of the customer-based reputation of e-commerce companies (ECCR), scarce research examines how reputation affects monetary outcomes. To extend existing literature on ECCR outcomes, this study focuses on cust...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2002
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740072